What Makes a Good PR Story?

I was absolutely thrilled to be invited to deliver a Lunch and Learn session this week for the Women in Business networking group in Hull on this very question – and I’m pleased to report it was a great success.

During my presentation I talked about the importance of PR in raising your personal and business profile in the media. I also gave lots of examples of newsworthy stories, the dos and don’ts of writing press releases and using social media to widen your reach. It was a jam-packed few hours.

We finished with a 45 minute Q&A session where I answered specific questions about how to approach particular stories and the different treatments required by different media outlets.

A big thank you to everyone who attended. I’ve had some fantastic feedback, including women who have been inspired to write their first ever press release. What more could I ask for? Well done and here’s wishing them every success!

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