If you are struggling to get yourself noticed by the media and you haven’t got money in your budget to hire in a PR professional, then why not do-it-yourself?!
Journalist Fiona Dwyer, founder of Fiona Dwyer PR & Media and, until recently, a senior reporter and planning producer for ITV Yorkshire’s Calendar News, said:
When I set up my PR consultancy nearly 14 years ago to help businesses tell their stories, I also discovered so many small business owners who didn’t have the budget to pay for PR but still desperately needed to get their message out. Now, I’ve put all my best PR tips and tricks together in an easy step-by-step way so you know exactly how to DIY your PR and raise your own profile.
That’s why I am so excited to be launching DIY Your Biz PR. I want to show you how to identify a story that is newsworthy, that will get traction in the press, how to go about writing a press release, who to send it to, how to deal with journalists – and how to re-use this content to further your reach.
This is the exact process I use to get my clients in the press and it’s a process you can reuse over and over again to achieve a continuous stream of media success.