Why write a press release?

A press release is one of the best ways to get your story or message across to members of the press. This is how you tell people who you are, what you are offering or what your service is and … Read More

Improve your chances of getting featured in the press

You can’t just send a press release or press pitch and think “That’s it, my job is done!” and then wonder why nothing ever happens! Lots of people come to me telling me they have tried so many times to … Read More

Worried about being interviewed?

When a journalist calls you for an interview, do you panic in fear and refuse? Or perhaps you’re not putting yourself out there because of a lack of confidence? You think you’ll get tripped up or say the wrong thing? … Read More

Key dates to inspire your content in March

Key dates are a brilliant way to inspire your content, so here are some upcoming key dates and national days that can help your small business get featured for free. Remember, there are more national, international and world days & … Read More

Enrolment is open for next PR Bootcamp

I am so excited that enrolment for my next PR Bootcamp is now open. If you really want to see yourself in the media but don’t know how to go about it OR perhaps you’ve tried before but didn’t get … Read More

Content inspiration

I love that you all find my key dates posts so useful for your PR and social media content – so here are some more to keep you inspired for the next 10 days or so. First of all, we … Read More

This week’s content inspiration

PR and social media content inspiration for the week ahead from PR Coach Fiona Dwyer. … Read More

Bigger is not always better!

Well my Springer Spaniel might argue that yes, when it comes to sticks, bigger is always better! But does a bigger audience necessarily mean better publicity? Well, no actually, it doesn’t! There’s a common misconception that getting your story on … Read More

Official launch of DIY Your Biz PR

If you are struggling to get yourself noticed by the media and you haven’t got money in your budget to hire in a PR professional, then why not do-it-yourself?! Journalist Fiona Dwyer, founder of Fiona Dwyer PR & Media and, … Read More