diy your biz pr

5 reasons why your press release never gets published

“I’m always sending press releases in to the newspaper but they never get back to me!  It always seems to be the same people who get the attention.” Sound familiar?  It’s a common complaint from business owners when I first … Read More

Key dates for January 2022 and how to use them for PR

It can be hard having to always come up with new ideas for content, whether it’s for your latest PR plan and/or for your social media posts. Well, that’s why I put together my key dates every month AND I … Read More

The city that continually punches above its weight

So pleased to see this article in the Yorkshire Post in October. It came about after I saw a post that Andy Steele, Director at 360 Chartered Accountants, had written on LinkedIn about the city of Hull and why it … Read More

Bigger is not always better!

Well my Springer Spaniel might argue that yes, when it comes to sticks, bigger is always better! But does a bigger audience necessarily mean better publicity? Well, no actually, it doesn’t! There’s a common misconception that getting your story on … Read More