PR coach

Why write a press release?

A press release is one of the best ways to get your story or message across to members of the press. This is how you tell people who you are, what you are offering or what your service is and … Read More

Improve your chances of getting featured in the press

You can’t just send a press release or press pitch and think “That’s it, my job is done!” and then wonder why nothing ever happens! Lots of people come to me telling me they have tried so many times to … Read More

Bigger is not always better!

Well my Springer Spaniel might argue that yes, when it comes to sticks, bigger is always better! But does a bigger audience necessarily mean better publicity? Well, no actually, it doesn’t! There’s a common misconception that getting your story on … Read More