Latest News

PR specialist chosen as affiliate & partner for Female Entrepreneur Association International

Fiona Dwyer is celebrating becoming an affiliate and partner for the Female Entrepreneur Association International. A PR specialist, journalist and former senior reporter for ITV Yorkshire’s Calendar News – she has, in the last few months, launched her first online … Read More

5 reasons why your press release never gets published

“I’m always sending press releases in to the newspaper but they never get back to me!  It always seems to be the same people who get the attention.” Sound familiar?  It’s a common complaint from business owners when I first … Read More

Key dates for January 2022 and how to use them for PR

It can be hard having to always come up with new ideas for content, whether it’s for your latest PR plan and/or for your social media posts. Well, that’s why I put together my key dates every month AND I … Read More

Quickline appoints two leading specialists to executive team

Ultrafast broadband provider Quickline Communications Limited (“Quickline”) has appointed two leading broadband specialists to its executive team. Lee Allison will join Quickline in January 2022 as Chief Operating Officer. In his previous role as Head of Engineering Operations at KCOM, … Read More

The city that continually punches above its weight

So pleased to see this article in the Yorkshire Post in October. It came about after I saw a post that Andy Steele, Director at 360 Chartered Accountants, had written on LinkedIn about the city of Hull and why it … Read More

Bigger is not always better!

Well my Springer Spaniel might argue that yes, when it comes to sticks, bigger is always better! But does a bigger audience necessarily mean better publicity? Well, no actually, it doesn’t! There’s a common misconception that getting your story on … Read More

Thrilled to be named one of East Yorkshire’s most inspiring business women

I was absolutely delighted to be included in the list of most inspiring business women in East Yorkshire this week. I had no idea it was coming. In fact, I only realised when I got an early text from a … Read More

Successful Masterclass for Women in Business

I had a wonderful time presenting a DIY Your Biz PR Masterclass to the Women in Business networking group in Hull this week. During the pandemic, Women in Business moved all of its events online. This was one of the … Read More

Official launch of DIY Your Biz PR

If you are struggling to get yourself noticed by the media and you haven’t got money in your budget to hire in a PR professional, then why not do-it-yourself?! Journalist Fiona Dwyer, founder of Fiona Dwyer PR & Media and, … Read More

How to improve your chances of getting in the media

Whether or not you get the attention of journalists isn’t based on the roll of a dice!  Targeting the right journalist with your story is essential if you are serious about raising your profile in the media.  But how do … Read More